Revolutionise Your SEO Strategy: The Top 5 AI Tools You Need to Use Today

The rise of SEO AI tools has brought more sophistication to search engine optimisation.

AI tools can help you analyse your website’s performance, optimise your content, and predict which keywords will drive the most traffic.

In this article, we will introduce the top 5 AI tools for SEO you can use today to revolutionise your SEO strategy.

But first, take a look at this…

More than 80% of industry experts integrate some form of AI technology into their online marketing activities.

This showcases how AI is changing the digital marketing atmosphere and how businesses are doing digital marketing. Now let’s continue…

Introduction to SEO AI tools

Before we dive into the specific tools, let’s take a moment to talk about what SEO AI tools are and how they can help you with your SEO efforts.

AI tools use machine learning algorithms to analyse large amounts of data and make predictions about which strategies will be most effective in improving your search engine rankings.

These tools can help you with everything from keyword research to content optimisation to link building.

One of the best advantages of AI tools is that they can analyse data at a scale, fast and in detail. This means you can get insights and recommendations quickly and in more detail.

Benefits of using SEO AI tools

Benefits of using SEO AI tools

Using AI tools for your SEO strategy can offer several benefits to enhance your search engine optimization efforts. Here are some key benefits of using AI tools for SEO:

Improved accuracy

AI tools can analyse data with more accuracy and detail. This means you can make more informed decisions about which keywords to target, which pages to optimise, and which link-building strategies to pursue.

Time savings

Because AI tools can analyse data quickly, you can save time on small tasks like keyword research and site audits. This means you can focus your time and energy on more strategic tasks, like creating quality content and building relationships with other websites in your industry.

Better results

Ultimately, the goal of SEO is to improve your website’s rankings and drive more traffic to your site. You can make more data-driven decisions and achieve better results by using AI tools to inform your strategy.

Top 5 SEO AI tools

Now let’s get into the specific tools you should be using to revolutionize your SEO strategy. Here are five top AI tools for SEO:

1. MarketMuse

SEO AI tools - MarketMuse

MarketMuse uses AI and natural language processing to analyse content and provide recommendations for optimising your content strategy. It helps you identify content gaps, optimise on-page elements, and improve overall content quality to boost search rankings.

Here are four uses of MarketMuse for SEO:

Content Gap Analysis

MarketMuse helps you identify content gaps in your website or industry by analysing your existing content and comparing it to the top-performing content for specific keywords.

It provides insights into topics, subtopics, and related keywords that you may be missing. This helps you understand what content you need to create or optimise to fill those gaps and improve your search rankings.

Content Optimisation

MarketMuse analyses the content on your website and provides recommendations for improving its quality and relevance.

It suggests adding or expanding sections, incorporating relevant keywords and phrases, adjusting word count, and improving overall readability.

By optimising your content based on MarketMuse’s insights, you can enhance its SEO value and increase its chances of ranking higher in search engine results.

Competitor Analysis

MarketMuse allows you to compare your content with that of your competitors. It helps you identify the strengths and weaknesses of your content strategy compared to others in your industry.

By analysing the content performance and optimisation of your competitors, you can gain insights into their strategies, identify opportunities, and make informed decisions to improve your own content and SEO efforts.

Topic Modeling and Planning

MarketMuse uses AI to analyse and understand the semantic relationships between different topics and subtopics.

It helps you build comprehensive content plans by suggesting relevant topics and subtopics that should be covered to create in-depth, authoritative content.

This approach ensures that you cover all aspects of a particular topic and helps search engines recognise the relevance and comprehensiveness of your content.

2. Frase


Frase is an AI content optimisation tool that helps you create SEO-friendly content.

As one of the best SEO AI tools, it uses AI to analyse top-ranking pages for a given keyword and provides insights on relevant topics, recommended word count, and related questions to include in your content.

Here are four uses of Frase for SEO:

Content Briefs and Optimisation

Frase helps you create comprehensive content briefs by analysing the top-ranking pages for a given keyword. It provides insights into the topics covered, recommended word count, related questions, and subtopics to include in your content.

This helps you optimise your content for specific keywords and ensure it meets the user’s search intent.

Content Gap Analysis

Frase allows you to identify content gaps in your industry or on your website. By comparing your existing content with top-ranking pages, Frase highlights areas where you may be missing important topics or subtopics. 

This helps you identify opportunities for creating new content to fill those gaps and improve your overall content strategy.

Answer Engine Optimisation (AEO)

Frase helps you optimise your content for answer box results, featured snippets, and voice searches.

Frase suggests how you can structure your content to provide concise and informative answers by analysing the questions and answers related to your target keywords.

This helps increase your chances of appearing in featured snippets and voice search results.

Content Performance Tracking

Frase offers insights into the performance of your content and its impact on SEO. It tracks your content’s organic search rankings, backlinks, and overall visibility. 

You can monitor how your content is performing over time and identify areas for improvement or further optimisation based on the data provided.

3. Pro Rank Tracker

Pro Rank Tracker

Pro Rank Tracker is a comprehensive SEO tool and one of the best ai tools for SEO that offers a range of features to track and analyse keyword rankings and monitor your website’s performance in search engine results.

Here are four uses of Pro Rank Tracker for SEO:

Keyword Rank Tracking

Pro Rank Tracker allows you to track the rankings of your target keywords across multiple search engines and locations. 

You can monitor the progress of your keyword rankings over time, identify fluctuations, and gain insights into the effectiveness of your SEO efforts. 

This helps you measure the impact of your optimisation strategies and make data-driven decisions to improve your rankings.

Competitor Analysis

Pro Rank Tracker enables you to compare your website’s keyword rankings with those of your competitors. 

You can monitor the performance of their keywords, track their progress, and identify areas where you can outperform them.

By analysing your competitors’ rankings, you can uncover opportunities, adjust your SEO strategies, and stay ahead in the competitive landscape.

SERP Feature Tracking

Pro Rank Tracker provides insights about the presence of your website in different SERP (Search Engine Results Page) features like featured snippets, knowledge panels, and local packs. 

You can track the visibility and performance of your website with these features, allowing you to optimise your content and improve your chances of appearing in prominent positions on the search results page.

Reporting and Analytics

Pro Rank Tracker offers customisable reporting and analytics features to help you monitor and analyse your SEO performance.

You can generate detailed reports with metrics such as keyword rankings, search volume, and visibility trends. 

These reports provide valuable insights into the effectiveness of your SEO strategies, highlight areas for improvement, and help you communicate your SEO progress to stakeholders.

4. SEMrush

AI tools for SEO - SEMrush

SEMrush is one of the best SEO AI tools and a powerful AI-driven SEO tool that offers various features to enhance your website’s search engine optimisation.

Here are four common uses of SEMrush for SEO:

Keyword Research and Analysis

SEMrush provides extensive keyword research capabilities. You can discover new keywords, analyse their search volume, competition, and trends, and identify valuable keyword opportunities for your content.

By leveraging SEMrush’s AI-powered keyword research, you can optimise your website’s content and target high-potential keywords that align with your SEO goals.

Competitor Analysis

SEMrush allows you to analyse your competitors’ SEO strategies. You can identify their top-ranking keywords, backlinks, and traffic sources.

This information helps you understand your competition, identify gaps in your strategy, and develop data-driven tactics to outrank your competitors. 

SEMrush’s AI capabilities provide valuable insights into your competitors’ performance and help you make informed decisions.

Site Audit and Technical SEO

SEMrush’s site audit feature examines your website’s technical aspects, such as crawlability, indexability, and site structure. 

It identifies SEO issues like broken links, duplicate content, missing meta tags, etc. You can improve your website’s search engine visibility and user experience by addressing these technical SEO issues. 

SEMrush’s AI-driven site audit helps you optimise your website for better performance.

Backlink Analysis and Link Building

SEMrush enables you to analyse your backlink profile and discover new link-building opportunities. 

You can monitor your backlinks, evaluate their quality and authority, and identify potentially harmful links. 

SEMrush’s AI algorithms provide insights into link-building strategies, helping you build a strong and authoritative backlink profile for improved SEO performance.


SEMrush offers additional features such as rank tracking, content optimisation, social media analysis, and advertising insights.

SEMrush’s AI-driven capabilities empower you to perform in-depth research, optimise your website’s SEO, and stay ahead in the competitive online landscape.

5. WordLift
AI tools for SEO - WordLift

WordLift is an AI-powered SEO plugin for WordPress that helps you optimise your content for search engines.

It uses AI and natural language processing to analyse your content, suggests relevant internal links, and enhance your website’s structured data for better search engine visibility.

Here are four uses of WordLift for SEO:

Content Optimisation

WordLift helps you optimise your website’s content for search engines.

It uses natural language processing and AI algorithms to analyse your content and suggest relevant internal links, related topics, and entities included in your content.

By implementing these suggestions, you can improve the relevance, depth, and structure of your content and positively impact your search rankings.

Structured Data Markup

WordLift assists in implementing structured data markup on your website. It automatically adds structured data tags to your content, helping search engines understand and categorise your content more effectively. 

This can result in enhanced visibility in search results through rich snippets, knowledge panels, and other structured data-driven features.

Entity Linking

WordLift allows you to create semantic connections between entities within your content. 

By linking related entities, such as people, places, organisations, and concepts, you can provide additional context and depth to your content.

This not only helps search engines understand your content better but also improves the user experience by offering relevant information and interlinking opportunities.

Knowledge Graph Creation

WordLift helps you create a knowledge graph for your website. It connects entities and concepts, building a semantic network of information.

This knowledge graph can enhance your website’s visibility in search engines, increase the chances of appearing in knowledge panels, and establish your website as an authoritative source of information within your niche.


These are a few of the uses of WordLift for SEO. The tool offers additional features, such as content recommendations, automatic tagging, and integration with other SEO plugins. 


These AI tools can provide valuable insights, automate repetitive tasks, and enhance your SEO strategies.

However, it’s important to note that while AI tools can be powerful aids, human expertise and interpretation are still crucial for making informed decisions based on the insights provided by these tools.

How to integrate SEO AI tools into your SEO strategy

How to integrate SEO AI tools into your SEO strategy

Now that you’re familiar with the top 5 SEO AI tools, it’s time to think about how to integrate them into your existing SEO strategy. Here are a few tips to get you started:

Start with a solid base

Before you use AI tools to optimise your website, ensure you have a solid foundation. This means ensuring that your website is technically sound, that you’re targeting the right keywords, and that your content is high-quality and valuable to your target audience.

Please read our article on why content is crucial for SEO success to learn how to write content that ranks and common mistakes to avoid when creating content for SEO.

Use data to inform your SEO strategy

One of the best advantages of AI tools for SEO is that they can provide you with a wealth of data and insights to inform your decisions. 

Ensure you’re using this data to make informed SEO decisions about which keywords to target, which pages to optimise, and which link-building strategies to pursue.

Experiment and iterate

SEO is an ongoing process, and it’s crucial to be constantly experimenting and iterating on your strategy. Use SEO AI tools to test different SEO strategies and see what works best for your website.

Conclusion: The Top 5 SEO AI Tools

SEO AI tools are a game-changer when it comes to SEO. By using these tools to inform your strategy, you can make more data-driven decisions, achieve better results, and save time.

Whether you’re just getting started with SEO or a seasoned pro, these ai tools for SEO can revolutionise your SEO strategy. These AI tools can provide valuable insights, automate repetitive tasks, and enhance your SEO strategy.

However, it’s important to note that while AI tools can be powerful aids, human expertise and interpretation are still crucial for making informed decisions based on the insights provided by these tools.

So, what are you waiting for? Start integrating SEO AI tools into your SEO strategy today and see the results for yourself.